Our Story

Bijou® Started with a Dream

One night, Angie Cella, a single mom of four, dreamed about a device that put gems in her hair. She woke up the next morning in love with the idea and believed she could invent it. A few weeks later, she had a second dream. In this one, God told her, “I want you to make this product.” What followed was a long and arduous journey. She hired four different engineering firms over four years, and none of them could produce a viable prototype. But she kept going, even with all the letdowns, and failed attempts, determined to answer the call God had put on her heart. Ultimately, after hiring her fifth engineering firm with the last of her money, she had a working prototype similar to the device we have today. Nonetheless, she had used all her savings, was maxed out in debt, and had been rejected by every investor she had approached.

The only way to bring her product to market would be to make one more and pretty big sacrifice, but this would be too large to not make sure her children were on board. She gathered them all in the kitchen and asked, “What if we sell the house and I’ll build the [manufacturing] tool myself in China? We’ll just live in an apartment for a year or two. What do you think?” They all looked at her with blank stares, and then her oldest, Cambria, said, “You’ve got to do it Mom.” That’s all she needed to hear. Within a couple months, Angie had sold their home, half their belongings, rented a townhome, and begun the manufacturing process.

Five months later, in October 2018, she took Blinger®, the toy version of Bijou®, to Dallas Toy Fair and the Women in Toys event in Dallas, Texas, where she had the opportunity to present her product to Walmart. By the end of the first day, it was a hit. Blinger® has now been distributed all over the world.  

Now we’re thrilled to announce the debut of Bijou®, the women’s version of her product, which comes with genuine crystals and pearls. 

A note from Angie…

Most of the journey was tough, so much so, I thought God had made His first mistake in choosing me. But I kept going, even when it was really hard. Everyone asks me now how I persevered, and my answer is because I really just couldn’t quit – it was simply something I had to finish. Plus, with God as my business partner, I knew it had to work out eventually. After all, there is no obstacle too big for Him.

“All things are possible to the person who believes.”
~ Jesus, Mark 9:23

 

I’m happy and excited, but also very humbled, with the launch of Bijou®. It’s amazing to be here finally, bringing the full vision of my product, my dream, to life. I just want girls and women of all ages to shine brightly and to feel confident in who God created them to be. Our motto is to “Brighten Lives” and that’s what I hope we do. Thank you for being part of my journey, and my dream!

Love,
Angie Cella
Founder and Chief Dreamer of Blinger
® and Bijou®

 

Meet the Bijou® Team

 

Angie Cella, Founder and Chief Dreamer

Angie is a mom of four beautiful children. She’s an inventor, an entrepreneur, a Christian author, and a woman of profound faith. Throughout her career, she has dedicated herself to hard work and persistence, and to motivating and supporting others to achieve their dreams. She believes that everyone has a God-given purpose and that discovering this will lead to personal growth and fulfillment – true success – in life.

Anita Koleva, Chief Product Officer

Anita has always had an entrepreneurial spirit and passion for designing products with a strong focus on the pulse of the consumer market. Her love of fitness, fashion, and beauty led her to a successful modeling career in her younger years which also included a foray in designing and selling her own brand of purses and fashion accessories. With nearly two decades of experience and knowledge in product development and marketing, she builds sophisticated and innovative products which generate value and world-class customer satisfaction.

Anita grew up on the beaches of Burgas, a beautiful city on the Black Sea coast of Bulgaria. Looking for more opportunities, she ultimately moved to New York City at the age of 19 to attend college and follow her dreams. She currently lives in Wilmington, DE with her fiancé, their three daughters, and a new 4-pound puppy named Maximus. In her free time, you’ll often find her looking for new trends that can disrupt the market. Her philosophy has always been to work hard, dream big, and don’t be afraid to fail.

Glenn has over 25 years’ worth of experience guiding businesses on the protection and commercialization of intellectual property.  He provides expertise on contracts; patent, trademark, copyright, and trade secret protection; intellectual property clearance; and licensing.  Glenn’s focus is the integration of an IP strategy with the overall business plan.

Glenn received a Bachelor of Science in Mechanical Engineering from Villanova University and his Juris Doctor from Hofstra University School of Law where he served as a research editor for the Labor Law Journal. He is a member of the Pennsylvania and New Jersey Bars, the United States District Court for the Eastern District of Pennsylvania, and is registered to practice before the United States Patent and Trademark Office.

While Glenn provides a guided approach, he maintains the entrepreneurial spirit and inquisitive mind he learned from his parents.  The best days are the days we are creating, discovering, and sharing that joy with others.

Jason Ward, Creative Director

Jason has a passion for photography, graphic design, and brand creation. He has over 20 years of experience working for global A-brands and maturing startups, with a core strength in creative / design leadership roles. Jason has built award-winning brands with his talent of integrating the brand with the experience. He also has an extensive and broad background in marketing, from print to digital advertising and filmmaking for and across many platforms.

Jason’s talents and experiences range from art and design direction, brand creative strategy, positioning, naming, architecture, ideation, identity design, activation, and implementation, to motion, film/video art direction, and digital product design.