Anita Koleva, Chief Product Officer, has always had an entrepreneurial spirit and passion for designing products with a strong focus on the pulse of the consumer market. Her love of fitness, fashion, and beauty led her to a successful modeling career in her younger years which also included a foray in designing and selling her own brand of purses and fashion accessories. With nearly two decades of experience and knowledge in product development and marketing she builds sophisticated and innovative products which generate value and world class customer satisfaction.
Anita grew up on the beaches of Burgas, a beautiful city on the Black Sea coast of Bulgaria. Looking for more opportunity she ultimately moved to New York City at the age of 19 to attend college and follow her dreams. She currently lives in Wilmington, DE with her fiancé, their three daughters, and a new 4 pound puppy named Maximus. In her free time you’ll often find her looking for the new trends that can disrupt the market. Her philosophy has always been to work hard, dream big, and don’t be afraid to fail.